Money Radio Coming to Valley Airwaves

Money Radio 1200 KPSF-AM, formatted as a financial and business news talk radio station, will appear on the Coachella Valley airwaves beginning on March 5.

Money Radio 1200's programming is similar to traditional news/talk radio but with an emphasis on business, economic, consumer, and investment related topics.

Broadcasting from studios located off Cook Street in Palm Desert, Money Radio 1200 is owned by Scottsdale Arizona based CRC Media West, LLC, headed by Ronald Cohen and Brian DuBose.

CRC purchased an FCC license allowing the new radio station to broadcast at 5,600 watts daytime and 1,400 watts night time, according to Cohen, President and CEO of CRC.

"We are delighted to have chosen the Coachella Valley to bring our Money Radio format to its second market; serving a wonderful demographic hungry for this content. We look forward to becoming part of the fabric of the community by providing relevant and useful news and information," Cohen said.

Money Radio has been serving the greater Phoenix metro area since 1988 on 1510AM. The format combines nationally syndicated news and talk show content, as well as an extensive lineup of local programs.

Brian DuBose, CRC VP Director of Operations and Programming says, "We will be seeking a few broadcast professionals to hire from the area to help localize the station. Over time with the right staff in place, we will serve the community the way we have done so in Phoenix for over 20 years."

Plans call for the immediate hiring of up to five new employees over the coming months.

"Financial Review" with Sinclair Noe will air each weekday from 4 to 5 p.m. and will be the first of several programs to comprise content local to the Palm Springs area.