7th Annual Paint El Paseo Pink Walk Raises Donations For Breast Cancer Screening Oct. 12

www.desertcancerfoundation.org

FOR IMMEDIATE
RELEASE                                            CONTACT:

August 20, 2013                                                     Andrea Spirtos, Director Donor                                                                                             Development

                                                                                    (760) 773-6554

                                                                                  (Media) John Hussar

PRNewsWorks (760) 567-8073

7th Annual Paint El Paseo Pink Walk Raises

Donations For Breast
Cancer Screening Oct. 12

PALM
DESERT (Calif.) – Desert Cancer Foundation's 7th Annual Paint El Paseo Pink
Walk, which draws over a 1,000 participants to raise awareness and donations
for free breast cancer screenings and diagnostic testing, will be held Oct. 12
at The Gardens on El Paseo.

Individual
and team registration sign-ups to raise money for breast cancer screenings and
diagnostics for the uninsured and underinsured women and men in the Coachella
Valley, can be made online Sept. 3 at www.desertcancerfoundation.org   The $25
per person registration fee includes a special limited edition Paint El Paseo Pink
T-shirt. Don't forget to post your fundraising page link on your Facebook,
LinkedIn and Twitter accounts.  Send it to everyone and watch your
donations grow.

Join
in the fun for a casual stroll down the stunning El Paseo.  Form a team with family, friends and even
your dog.  Paint El Paseo pink bandanas
for dogs are $10.

 The opening ceremony begins at 9:30 a.m. and
the walk will step off immediately after. Onsite registration begins at 8:30
a.m.  Popular television personality
Pattie Daly Caruso, a breast cancer survivor, will emcee the Paint El Paseo
Pink Walk again this year.

Dr.
Elber Camacho, the renowned
medical director of the Comprehensive Cancer Center at Desert Regional Medical
Center in Palm Springs, is the honoree for this year's walk.

"Desert Cancer Foundation is pleased to
honor Dr. Elber Camacho for his dedication to quality patient care in our
Valley over the past 18 years,” said Stu Bailey, Event Chair and Treasurer of
Desert Cancer Foundation. “Dr. Camacho's commitment to fighting cancer has been
experienced by literally thousands of our neighbors, families and friends who
have been touched by cancer. We especially appreciate his service as a Board Member
of Desert Cancer Foundation and for his generosity in caring for patients
referred by the Foundation and the Suzanne Jackson Breast Cancer Fund.“

 Dr. Camacho has over 20 years' experience as a
medical oncologist and hematologist.  Dr.
Camacho  also serves as the Medical Director
of the Hospice Program at Desert Regional Medical Center. He also serves on the
Board of the American Cancer Society.

"Our
goal is to have at least 1,000 walkers this year," said Louise Fasana, Executive
Director for Desert Cancer Foundation."We
are raising monies to provide free breast cancer screening and diagnostic
services for early detection for individuals who are uninsured."

  "We are so grateful to our presenting sponsor
Desert Healthcare District matching every donation, dollar for dollar, up to
$75,000," she said

The
General Air Conditioning & Heating Company of Thousand Palms is the proud
Gold Sponsor of this year's walk, thanks to the generosity of owner Frank
Harrison.  Additional sponsors are needed
to reach this year's financial goal.  For
information about sponsorship, please call (760) 773-6554.

The
Desert Radio Group, with its stations, 93.7 KCLB, 94.3 K-News. U-92.7, The
Eagle 106.9 and Crush 103.9, is the exclusive media sponsor of the 7th
Annual Paint El Paseo Pink Walk.

October
is Breast Cancer Awareness Month, making the 7th Annual Paint El Paseo Pink
Walk more important than ever.  Low-income,
uninsured women and men have limited or no options to obtain necessary
screening mammography plus additional diagnostics including ultrasounds, MRIs
and biopsies.

About
Desert Cancer Foundation:

Founded in
1994 with the mission of helping Coachella Valley families facing cancer,
Desert Cancer Foundation’s primary role is to fund cancer diagnosis and
treatment for residents who would otherwise be unable to access medical
services due to financial limitations. 

Desert
Cancer Foundation has become an important partner in the local healthcare
system.   Since 1995, Desert Cancer
Foundation has helped local residents through its Patient Assistance Program by
funding cancer-related medical treatment. 
In 2005, Desert Cancer Foundation expanded its assistance programs to
include funding breast cancer screening and diagnostic services for low-income,
uninsured residents through the Suzanne Jackson Breast Cancer Fund.

To date,
through its two programs, Desert Cancer Foundation has funded more than $45.4
million in cancer screening, diagnosis and treatment at a cost of only $6.4
million.  Impressively, Desert Cancer
Foundation has forged strategic partnerships with physicians, medical centers,
imaging centers and other health care professionals who, sharing our vision and
mission, provide state-of-the-art medical care at approximately one-seventh the
current billable rate. 

At
the Desert Cancer Foundation, cancer is a word and not a sentence.

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